Curi/Atlas/Gold(10Ppb)
INCI · colorant · CIR review pending · used in 1 products

Gold(10Ppb)

Gold (CI 77480) is a metallic element used as a cosmetic colorant, identified by CAS # 7440-57-5. It is not listed as an approved colorant by the US FDA, but the INCI name CI 77480 is used to identify it as an approved colorant in the European Union, except when used in hair dye products. It is subject to Cosmetic Restriction IV/133.

Evidence level
weak
EWG score
Comedogenic
Category
colorant

● Benefits

Gold is used primarily as a cosmetic colorant to impart a gold/metallic appearance to formulations. The source does not provide evidence of established skin-active benefits beyond its colorant function.

brightening
● Cautions

Not approved as a colorant by the US FDA; its use in cosmetics may be subject to regulatory restrictions depending on the market. Subject to EU Cosmetic Restriction IV/133.

Where Curi finds it.