TONYMOLY

TONYMOLY is a Korean cosmetics brand headquartered in Seocho-gu, Seoul, South Korea, operating under the corporate entity (주)토니모리. The brand runs an official direct-to-consumer online store and physical retail locations, with a business registration number dating its formal corporate structure to at least 2015 based on its e-commerce license. It is led by CEO 김승철 (Kim Seung-cheol). The brand focuses on delivering playful, performance-driven beauty products — including long-wear makeup and skincare — supported by an active membership and promotions ecosystem. No founding narrative or explicit brand origin story is provided in the source.