est. 1966 · New York, KR · prestige · 126 products in catalog
Sulwhasoo
설화수
“Your future skin begins with First Care — visibly healthy, youthful-looking skin now and over time.”
Founder
Amorepacific Corp
Brand voice
heritageluxuriousbotanicalrefinedholistictargetedelevatedtimeless
The story
Sulwhasoo is a prestige Korean skincare brand operating under AMOREPACIFIC US, INC., one of Korea's largest beauty conglomerates. The brand is built around the use of ginseng and other traditional Korean botanical ingredients, translated into modern luxury formulations. Its collections — including Concentrated Ginseng, First Care, Timetreasure, and The Ultimate S — reflect a philosophy of blending heritage ingredients with advanced skincare science. Sulwhasoo positions itself as a premium, ritual-driven brand that treats skincare as a long-term commitment to visible skin health and youthfulness.
