Round Lab

Round Lab is a Korean skincare brand that crafts its products around natural ingredients sourced from distinct regions of the Korean Peninsula, where sea, mountains, and wind converge. The brand's hero product, the 1025 Dokdo Toner, is powered by deep seawater extracted from 5,000 feet below the surface and has been recognized as Korea's number-one toner across over 10,000 K-beauty brands. Round Lab organizes its lineup into ingredient-specific lines — including Birch Tree, Mugwort, Black Soybean, Pine Cica, Camellia Collagen, and Vita Niacinamide — each tied to a named Korean region and extraction method. The brand emphasizes clean formulations, vegan products, and sustainable packaging, and has earned multiple awards including Olive Young and Allure Best of Beauty recognition. Round Lab operates a U.S. official shop and is also available at Target stores.