LANEIGE
“Hydration-first Korean skincare and lip care that delivers dewy, healthy-looking skin through water-based innovation.”
LANEIGE is a Korean skincare and makeup brand operating under AMOREPACIFIC, one of South Korea's largest beauty conglomerates. The brand is best known for its water-based, hydration-focused formulas, most iconically the Lip Sleeping Mask and Water Sleeping Mask. In the US market, LANEIGE operates through its own e-commerce site and a loyalty program called Dewy Skin Rewards, reflecting a direct relationship with its consumer base. The brand has expanded beyond skincare into lip color and tinted serums, bridging K-beauty skincare heritage with accessible makeup. No specific founding year or individual founder is stated on the US site.
