est. 2010 · Seoul, KR · mid · 50 products in catalog
Klairs
클레어스
“Positive Beauty for sensitive skin — gentle, minimal, and balance-restoring skincare.”
Founder
Wishtrend
Brand voice
minimalistsensitive-skinveganclean-beautybalancedgentlefunctionalhonest
The story
Klairs (Dear Klairs) grew from a sensitive-skin-first ethos into a globally distributed K-beauty brand, now sold in 5,400+ online and offline points across 80+ countries including the U.S., Japan, Northern Europe, and Vietnam. Hero SKUs cited by the brand as proof of trust include 8M units of the Supple Preparation Unscented Toner, 4M of the Freshly Juiced Vitamin Drop, and 2M of the Midnight Blue Calming Cream.
