Curi/Brands/Isntree
est. 2014 · Seoul, KR · mid · 6 products in catalog

Isntree

잇츠리

Easy entry to active green beauty — functional skincare rooted in clean, plant-based ingredients.

Founder
김진우 (Kim Jin-woo)
Brand voice
functionalcleaningredient-focusedapproachablegreensolution-orientedgentlemodern
The story

Isntree, operated by the Korean company (주)이즈앤트리 and led by representative Kim Jin-woo, is a Seoul-based K-beauty brand headquartered in Gangnam-gu. The brand describes itself as "the beginning of functional green beauty," building a full skincare lineup around active botanical and science-backed ingredients. All products are self-manufactured and self-supplied under the brand's own label. The range spans hydration, soothing, exfoliation, and sun care, with hero lines built around hyaluronic acid, onion extract, mugwort, chestnut BHA, and PDRN. The brand operates its own official online store and maintains active global sales and marketing channels.


Top of the line.

The full lineup.