Curi/Brands/Goodal
est. 2011 · Seoul, KR · mid · 6 products in catalog

Goodal

구달

Good For All — natural skincare that restores and nurtures every skin type through clean, botanical formulations.

Founder
CLIO Cosmetics (parent company; individual founder not stated in source)
Brand voice
naturalgentlecleaninclusivebotanicalscience-backedaccessibleheritage
The story

Goodal was founded in 2011 as part of CLIO Cosmetics with the mission "Good For All," aiming to create skincare that restores and nurtures every skin type. The brand launched with formulations rooted in natural and wild botanicals, pioneering the use of fermented ingredients and innovative processing technology drawn from traditional Korean expertise. Its signature product, the Green Tangerine Vita C Serum — featuring 70% organic Jeju green tangerine extract — became a globally recognized brightening staple, with over 8.1 million bottles sold worldwide. Goodal has since expanded its range to include clean, multi-target solutions like the Black Carrot Retinol line, all while staying true to its founding principle that good skincare should be good for all.


Top of the line.

The full lineup.