est. 1985 · Seoul, KR · drugstore · 214 products in catalog
ETUDE
에뛰드
“Beauty is a playful journey of self-discovery — like a practice étude that becomes a melody.”
Founder
Amorepacific Corp
Brand voice
playfulyouthfulfunexpressivecolor-ledaccessiblelow-irritationgirly
The story
ETUDE is a Korean color and skincare brand (part of the AmorePacific group) best known for fun, accessible color cosmetics — fruit-flavored tints (Dear Darling), bestselling mascaras, dewy bases, and BB-style essentials — alongside the Soon Jung sensitive-skin skincare line built on a 30-year low-irritation skincare history. Headquartered at 100 Hangang-daero, Yongsan-gu, Seoul. International e-commerce is run through int.etude.com; the brand has historically operated retail 'pink stores' in Korea and across Asia, and is one of the most globally recognizable Korean color-cosmetics names.
![ETUDE [SET] Moistfull Collagen Skincare Duo](https://int.etude.com/wp-content/uploads/2022/07/0204-MOISTFULL_COLLAGEN_SET2KINDS-1-430x430.jpg)

























































































































































![ETUDE [SET] Contour Powder Brush 3pcs](https://int.etude.com/wp-content/uploads/2022/07/0189-ContourPowder_BrushSet010203-1-430x430.jpg)
















![ETUDE [SET] Soonjung Skincare Duo](https://int.etude.com/wp-content/uploads/2022/07/01-3-430x430.jpg)



![ETUDE Contour Powder [3 Contour Brushes Included]](https://int.etude.com/wp-content/uploads/2022/07/0143-Contour_Powder3Brushes_set-1-430x430.jpg)





































