Beauty of Joseon

Beauty of Joseon is a Korean skincare brand operated by GOODAI GLOBAL INC., headquartered in Seoul, South Korea. The brand is built around Hanbang — traditional Korean herbal medicine — translating centuries-old botanical knowledge into modern skincare products. Its lineup spans sunscreens, cleansers, serums, and moisturizers, each anchored by signature Hanbang ingredients such as ginseng and propolis. Beyond products, the brand cultivates community through a rewards program, skin quizzes, a creator club, and collaborations with figures like designer Sandy Liang. No founding year or individual founder is named in the source material.