est. 2005 · Seoul, KR · mid · 6 products in catalog
Banila Co
바닐라코
“Hello, Beautiful! — accessible K-beauty that delivers confident, radiant skin and makeup for everyone.”
Brand voice
playfulaccessibletrendyconfidentcleanvibrantapproachablemodern
The story
Banila Co is a Korean cosmetics brand operated by F&Co. Co. Ltd, headquartered in Yeoksam-dong, Gangnam-gu, Seoul. The brand is best known for its Clean It Zero cleansing balm franchise, which has sold over 100 million units cumulatively. It offers a broad portfolio covering cleansing, base makeup, skincare, and color cosmetics, sold through its own official online store (banila.com) as well as international channels including a US site. The brand places strong emphasis on product authenticity, providing a multi-step hologram verification guide for its hero products.
